Now, the world is going to respond.
Key Visuals:
Working with Spanish artist Adolfo Correa and Chinese artist Keith Wang,
our key visuals re-create the glorious moments of 12 star players in the game.
The 2019 FIBA Basketball World Cup was hosted in China, and R/GA Shanghai created a global campaign. In the teaser film, Kobe (R.I.P.) asked the world a question: "You got game?"
Now, the world is going to respond.
Key Visuals:
Working with Spanish artist Adolfo Correa and Chinese artist Keith Wang,
our key visuals re-create the glorious moments of 12 star players in the game.