Fiba - The World's Got Game
2019 FIBA Basketball World Cup was hosted in China. R/GA Shanghai created a global campaign. In the teaser film, Kobe (R.I.P) asked the world a question: “You got game?”
Now, the world is going to respond.
Key Visuals:
Working with Spanish artist Adolfo Correa and Chinese artist Keith Wang,
our key visuals re-create the glorious moments of 12 star players in the game.
R/GA SHANGHAI
ECD: Terence Leong
CD: Cook Xu / Justin Phang
ACD: Kurt Feng / Rich Harris
Director: Alastair McKevitt
Illustrator: Adolfo Correa, Keith Wang