Generations of Chinese believe they can excel in many sports, but one will forever elude them: The marathon.
In 2019, an experiment was set up to challenge this belief and transform the way China saw itself. This is the story of how a group of runners went against a nation’s odds.
HISTORY WILL BE REWRITTEN.
Episodes 1-5
R/GA Shanghai
Executive Creative Director - Terence Leong
Creative Director - Shing Sian Chew
Associate Creative Director - Kurt Feng
Copywriter - Blu Wang
Content Producer - Hon Foong & Ivy Low
Composer & Sound engineer - Albert Yu
Videographer - Leon Yan, Noah Sheldon, Kong Cif, Ah Wei, Zhang Yu Seng
Editor - Leon Yan, Sean Tan, Fan Fan Lim, Corrine Yong, Judy Lo, Steven Zhao
Colorist - Louis Kim, Jacky Fan
Gold - Ad Stars 2020 Awards / Branded Entertainment
Bronze - Clio Sports 2020 / Branded Entertainment & Content
Finalist - One Show 2021 / Long Form Video