Campaign Key Visual: Football
Campaign Key Visual: Basketball
Campaign Key Visual: Running
Campaign Launching Film
The campaign was launched with an anthem film, outdoor billboards, playground activation and the TikTok engagement.
On TikTok, we challenge the parents to creatively play sports with their kids, they shall find the fun playing sports together.
R/GA Shanghai
ECD: Terence Leong
CD: Cook Xu
ACD: Kaori Lo, Kurt Feng
Senior Copywriter: Blu Wang
Content Producer: Ivy Low
Film Director: MANSON
Photography: BENJAMIN LENNOX
Illustration: ILOVEDUST